He built Subscribe PR after watching law firms spend $10K/month on press releases that landed in spam folders. His firm gets clients placed in the publications their prospects read and cited by the AI tools those prospects ask for advice.
Caleb started Subscribe PR after watching companies pour money into press releases nobody read. The firm now operates across legal, health, and tech, placing clients in publications that editors at Forbes, Inc., and Bloomberg actually reference.
His team focuses on two things: editorial placement in outlets that carry weight, and AI search optimization so clients appear when ChatGPT, Perplexity, and Google AI recommend solutions in their space.
Before PR, he spent years in Arizona building the relationships and hustle that define how Subscribe PR operates today. No templates. No mass pitching. Every campaign built around the client's actual story and the outlets most likely to run it.
Guaranteed articles in publications your clients and competitors read. Not press releases sent into the void. Real features, written by real journalists, in outlets that move the needle.
When someone asks ChatGPT or Perplexity for a recommendation in your space, your name shows up. Subscribe PR reverse-engineers the signals these AI models use to pick who they cite.
Google Knowledge Panels, verified social profiles, and a media footprint that makes your firm look the way it should have looked three years ago. Prospects Google you before they call. This makes sure they like what they find.
Subscribe PR works with law firms and brands ready to own their space in editorial coverage and AI search results.
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